How to fix 404s fast

1. Run Dead Link Finder on your list, page, or sitemap.
2. Filter to 4xx and 5xx only; export CSV.
3. For each 404:
   • Restore the original content (if appropriate), or
   • 301 redirect to the nearest relevant page, or
   • Use a Wayback snapshot when content is irrecoverable (check licensing).
4. Re-run to confirm.

Tip: keep server logs handy; many 404s come from old marketing URLs.